SIMON SAYS – Book Signings and Promotional Events – Part One
This spring, I’ve been doing quite a few events at local bookstores. I began to plan ahead for a series of book signings back in January/February, since bookstores have limited space to host author events at any time of the year. Consequently, it’s advisable to book your promotional event as early as possible.
Over the years, I have shown the local store managers that I can sell books, so I am in good standing to some degree, but I still need to ensure that I get a place in the store at my preferred times.
If you’re with a large publishing house, they might set up a tour for you or perhaps arrange a launch or one or two events when your first book is published. However, if you wish to maintain momentum, you have to remain in the public eye as much as possible and do events on a regular basis.
I have done signings at various times of the year, with the fall and run up to Christmas being the busiest time, as a rule. In the spring of 2011, I’ve done around fifteen events, mostly at the weekends.